IF IT’S SUMMER, IT’S FESTIVAL SEASON

Whether you arrive in the warm afternoon when fans are roaming the festival grounds taking in the sights, or, at sunset when the lights are bright and the music is rocking, your experience will be like none other. Unlike many live entertainment and sporting events, music festivals often span several days creating a deep, authentic experience. These extended events enable brands to form indelible relationships with consumers through continuous engagement from sunrise to sunset. Live Nation offers a range of genres and packages to accomplish your specific goals.

We are the global leaders in the creation of music festivals such as:

• Music Midtown (Atlanta / Pop, Rock, Hip-Hop)
• Sasquatch (The Gorge / Indie, Pop, Alternative)
• Made in America (Philadelphia / Hip-Hop, EDM, Rock, Pop)
• Hard Events (Los Angeles / EDM)

Find out how the festival experience can produce unmatched fan engagement.

Watershed and Faster Horses

After an amazing inaugural year, the 2013 sold-out Watershed Festival establishes itself as a true destination event. This year, Country megastars such as Luke Bryan, Toby Keith and Brad Paisley will rock the majestic Gorge Amphitheater.

Our new comer in Country music festivals – Faster Horses in Brooklyn, MI – promises to be unforgettable. Blake Shelton, Miranda Lambert, Jason Aldean and many more will take the stage this July.

Don’t miss an innovative opportunity to align with the number one format among adults 18 – 54.

AT&T Rocks Music Midtown

As the presenting sponsor of the Official 2012 Music Midtown Festival Mobile App, AT&T interacted with both Android and iPhone users through an exciting festival integration that associated the brand with a valuable fan service.

The free mobile app incorporated multiple interactive features including an artist trivia game, customizable artist schedules and a scavenger hunt.

Be the Brand Behind the Bands

Venue Naming Rights

As eager fans arrive at the amphitheater, clutching tickets to see their favorite artists, they gaze up and see one thing…

Your brand’s name and logo welcoming them to an experience they won’t forget.

Renaming a Live Nation amphitheater creates a powerful marketing platform that enables your brand to shape, empower and own long lasting consumer relationships.

Currently, the North Carolina region offers two excellent naming rights opportunities, at Uptown in Charlotte and the Pavilion in Raleigh.

Several additional venues are available in select markets.

HOB Celebrates Its 20th Anniversary!

Be a Part of the Yearlong Festivities

The renowned brand is commemorating 20 years of iconic performances and exceptional dining experiences in a unique setting that only the House of Blues can offer. Beginning with a Kick-Off Concert in December, the yearlong celebration will feature exciting events at each of the House of Blues locations across the nation. Alignment opportunities include elements such as promotions, media exposure, in-venue activation and much more!

We Deliver the Affluent Consumer

The House of Blues Entertainment brand, comprised of 38 clubs & theaters nationwide, including the legendary Fillmore venues, the House of Blues Clubs, the Hollywood Palladium and many more, delivers over 4.5 million fans each year. Many of these fans hold top-level jobs, higher educations and spend more than the average concert attendee. Reach, engage and influence these affluent consumers and corporate decision makers through the power of live music.

Storck’s Mamba Candy

Storck candy, makers of such favorites as Werther’s and Riesen, recently teamed up with Live Nation. The goal was increasing brand awareness for Mamba candy among their target demographic of 12-24 year-olds. See what made their “Mamba Summer of Music” program such a hit.