We’ve Got Your Targeted Consumer
In May 2012, the Live Nation digital network drew 19.4 million unique visitors. When they’re not cheering on their favorite bands, these fans are avid social networkers, setting trends and influencing their peers’ consumer habits. Visitors to the Live Nation digital network simply make, spend and do more than other adults who are on the Internet.
Compared to the average adult Internet user, our web visitors:
– 62% more likely to post information on social networks
– 45% more likely to influence the online shopping habits of friends/family
– Have an average HHI of $80,000
Sources: May 2012 comScore; Nielsen @plan Q1 2012
Chevy recently teamed up with Live Nation for the launch of their new model, the “Sonic.” This 360°-program leveraged unique on and offline activations that gave music fans an up-close experience with the car and empowered them to seek out and share their first “Sonic” experiences.
To stay current, you need the Internet in your hands, not just at your desk. With the Live Nation and Ticketmaster apps and mobile web sites, fans can purchase tickets, view set lists or check the length of the bathroom line, all from their smartphones. Check out our mobile innovations, including the release of our apps for Android.
Mobile Nation is an exciting new mobile web experience that engages customers during their favorite summer amphitheater shows.
Brand the Mobile Nation page to receive high-profile exposure as fans engage their smartphones.
Increase your brand’s visibility during the activation of your branded amphitheater campaign.
The mobile site will allow customers to:
– Enter nightly contests
– Like your brand on Facebook
– Link to your mobile site