We’ve Got Your Targeted Consumer
In May 2012, the Live Nation digital network drew 19.4 million unique visitors. When they’re not cheering on their favorite bands, these fans are avid social networkers, setting trends and influencing their peers’ consumer habits. Visitors to the Live Nation digital network simply make, spend and do more than other adults who are on the Internet.
Compared to the average adult Internet user, our web visitors:
– 62% more likely to post information on social networks
– 45% more likely to influence the online shopping habits of friends/family
– Have an average HHI of $80,000
Sources: May 2012 comScore; Nielsen @plan Q1 2012