If It’s Summer, It’s Festival Season

Festival Play Image

Whether you arrive in the warm afternoon when fans are roaming the festival grounds taking in the sights, or, at sunset when the lights are bright and the music is rocking, your experience will be like none other. Unlike many live entertainment and sporting events, music festivals often span several days creating a deep, authentic experience. These extended events enable brands to form indelible relationships with consumers through continuous engagement from sunrise to sunset. Live Nation offers a range of genres and packages to accomplish your specific goals.

We are the global leaders in the creation of music festivals such as:

  • Music Midtown (Atlanta / Pop, Rock, Hip-Hop)
  • Sasquatch (The Gorge / Indie, Pop, Alternative)
  • Made in America (Philadelphia / Hip-Hop, EDM, Rock, Pop)
  • Hard Events (Los Angeles / EDM)

Find out how the festival experience can produce unmatched fan engagement.


Watershed and Faster Horses


After an amazing inaugural year, the 2013 sold-out Watershed Festival establishes itself as a true destination event. This year, Country megastars such as Luke Bryan, Toby Keith and Brad Paisley will rock the majestic Gorge Amphitheater.

Our newcomer in Country music festivals – Faster Horses in Brooklyn, MI – promises to be unforgettable. Luke Bryan, Dierks Bentley, Jason Aldean and many more will take the stage this July.

Don’t miss an innovative opportunity to align with the number one format among adults 18 – 54.


AT&T Rocks Music Midtown


As the presenting sponsor of the Official 2012 Music Midtown Festival Mobile App, AT&T interacted with both Android and iPhone users through an exciting festival integration that associated the brand with a valuable fan service.

The free mobile app incorporated multiple interactive features including an artist trivia game, customizable artist schedules and a scavenger hunt.


Be the Brand Behind the Bands

Venue Naming Rights


As eager fans arrive at the amphitheater, clutching tickets to see their favorite artists, they gaze up and see one thing…

Your brand’s name and logo welcoming them to an experience they won’t forget.

Renaming a Live Nation amphitheater creates a powerful marketing platform that enables your brand to shape, empower and own long lasting consumer relationships.

Currently, the North Carolina region offers two excellent naming rights opportunities, at Uptown in Charlotte and the Pavilion in Raleigh.

Several additional venues are available in select markets.