The Hottest Genre in Music
The U.S. invasion of electronic dance music (EDM) is in full force! The $4.5 billion global industry is the fastest growing music genre in America. With mass appeal among Millennials (18-34), DJs are the “rock stars” for this generation.
Live Nation is the U.S. leader in EDM festivals and events, including three major festival brand series: Electric Daisy Carnival (EDC), Wonderland and HARD. Each of our 10 plus major festivals has a unique personality—keeping fans engaged and wondering “what will they do next” throughout the year.
There is nothing bland about an Electric Daisy Carnival or the fans that attend and Sharpie® provided an opportunity for them all to glow at EDC – Las Vegas this year.
As a sponsor of the festival, Sharpie activated their branded dome where they unveiled their Neon marker product line. Consumers were able to customize masks, bracelets and even the interior walls.
LiveNation.com’s original content channel, One Nation, is designed to deepen fan engagement through authentic, intimate artist and fan-driven programming.
One Nation connects artists and fans by delivering original video series and exclusive photo galleries in ‘snackable’ segments.
Learn more about this unique way to integrate your brand with memorable, sharable and impactful media.
Located in the rear corners of the pavilion section, custom party decks have been built in select amphitheaters across the country offering exciting sponsorship platforms for brands.
Leverage exclusive viewing areas, private access and a dedicated wait staff to foster relationships with both new and loyal guests.
Showcase your brand with outstanding promotional opportunities at the hottest shows by becoming the sponsor of a high-profile pavilion party deck, for a season, series or a show at a time.