Downy® Creates ‘Unstopable’ Bilingual Program

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The ‘Latinos Imparables Tour: Presented by Downy Unstopables™’ was the first U.S. tour for the Mexican pop duo, allowing Downy to connect with their target demographic of young, female, Hispanic consumers.

The comprehensive partnership included tour presentation rights, online and mobile sweepstakes, an exclusive behind-the-scenes video series with the duo and Live Nation coordinated press events to announce the tour.