The ‘Latinos Imparables Tour: Presented by Downy Unstopables™’ was the first U.S. tour for the Mexican pop duo, allowing Downy to connect with their target demographic of young, female, Hispanic consumers.
The comprehensive partnership included tour presentation rights, online and mobile sweepstakes, an exclusive behind-the-scenes video series with the duo and Live Nation coordinated press events to announce the tour.
As part of their ‘Better Sound Matters’ campaign, Bose partnered with Live Nation and offered fans a chance to fly away to 11 select global festivals and win one of 14 exclusive artist experiences with bands like Fall Out Boy, The Lumineers, Empire of the Sun, Capital Cities and others.
Bose also brought the show to fans at home by posting exclusive photos, videos and interviews from the festivals on their web-site.
There is nothing bland about an Electric Daisy Carnival or the fans that attend and Sharpie® provided an opportunity for them all to glow at EDC – Las Vegas this year.
As a sponsor of the festival, Sharpie activated their branded dome where they unveiled their Neon marker product line. Consumers were able to customize masks, bracelets and even the interior walls.
As the presenting sponsor of the Official 2012 Music Midtown Festival Mobile App, AT&T interacted with both Android and iPhone users through an exciting festival integration that associated the brand with a valuable fan service.
The free mobile app incorporated multiple interactive features including an artist trivia game, customizable artist schedules and a scavenger hunt.
Storck candy, makers of such favorites as Werther’s and Riesen, recently teamed up with Live Nation. The goal was increasing brand awareness for Mamba candy among their target demographic of 12-24 year-olds. See what made their “Mamba Summer of Music” program such a hit.
Chevy recently teamed up with Live Nation for the launch of their new model, the “Sonic.” This 360°-program leveraged unique on and offline activations that gave music fans an up-close experience with the car and empowered them to seek out and share their first “Sonic” experiences.