Downy® Creates ‘Unstopable’ Bilingual Program

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The ‘Latinos Imparables Tour: Presented by Downy Unstopables™’ was the first U.S. tour for the Mexican pop duo, allowing Downy to connect with their target demographic of young, female, Hispanic consumers.

The comprehensive partnership included tour presentation rights, online and mobile sweepstakes, an exclusive behind-the-scenes video series with the duo and Live Nation coordinated press events to announce the tour.

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Celebrate Hispanic Heritage Month

SEPTEMBER 15 – OCTOBER 15

Introducing Live Nation Latino

Live Nation Latino is the largest producer and promoter of Latin music events appealing to all segments of the U.S. Hispanic population.

With a dedicated sales, marketing and talent booking staff, Live Nation Latino is poised to deliver impactful brand partnership opportunities leveraging our relationships with Latin music talent from superstars to emerging acts, venues in eight of the top 10 Hispanic DMA’s and expertise in the marketplace.

¡Vivimos la música Latina!

New Hispanic Consumer

As the Hispanic presence in America continues to grow dramatically, so does their buying power and social influence.

  • Latin ticket buyers spend an average $216 per concert event – 57% greater than the national average
  • Over 60% of U.S. Hispanic population is under age 35
  • Hispanic buying power is expected to reach $1.5 trillion in 2015

Santana Rocks Las Vegas

Guitar legend Carlos Santana lights up the stage in the first ever rock ‘n’ roll residency at the House of Blues Las Vegas! This intimate setting provides an exclusive fan experience as well as unique sponsorship opportunities.

Fan Faves Latino

Exciting new Latin music marketing packages and tours are debuting in the fourth quarter, providing the opportunity to align your brand with some of the most buzzworthy names in Latin music.

Fan Faves Latino is a social engagement platform providing fans an opportunity to sound off on their favorite Latin music artists and tours of the year.