Venue Naming Rights


New Opportunity

For the first time in seven years, the outdoor amphitheater in St. Louis presents an exclusive venue naming rights opportunity. Leverage this exciting title sponsorship opportunity and position your brand with music’s biggest stars!


From the Field

The MIDFLORIDA Credit Union Amphitheater, which hosted over 247,000 fans in 2012, welcomes its newest sponsor. Located at the Florida State Fairgrounds, the Tampa venue is one of the biggest in the region – accommodating over 20,000 concert attendees.

Through a multi-year name-in-title agreement, MIDFLORIDA Credit Union acquired valuable marketing and sponsorship assets.


Turn Up the Bass and Plug in to Electronic Dance!

The Hottest Genre in Music

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The U.S. invasion of electronic dance music (EDM) is in full force! The $4.5 billion global industry is the fastest growing music genre in America. With mass appeal among Millennials (18-34), DJs are the “rock stars” for this generation.

Live Nation is the U.S. leader in EDM festivals and events, including three major festival brand series: Electric Daisy Carnival (EDC), Wonderland and HARD. Each of our 10 plus major festivals has a unique personality—keeping fans engaged and wondering “what will they do next” throughout the year.


Sharpie®: Rewriting the Rules


There is nothing bland about an Electric Daisy Carnival or the fans that attend and Sharpie® provided an opportunity for them all to glow at EDC – Las Vegas this year.

As a sponsor of the festival, Sharpie activated their branded dome where they unveiled their Neon marker product line. Consumers were able to customize masks, bracelets and even the interior walls.


Artists and Fans Come Together

OneNation’s original content channel, One Nation, is designed to deepen fan engagement through authentic, intimate artist and fan-driven programming.

One Nation connects artists and fans by delivering original video series and exclusive photo galleries in ‘snackable’ segments.

Learn more about this unique way to integrate your brand with memorable, sharable and impactful media.


Pavilion Party Decks


Located in the rear corners of the pavilion section, custom party decks have been built in select amphitheaters across the country offering exciting sponsorship platforms for brands.

Leverage exclusive viewing areas, private access and a dedicated wait staff to foster relationships with both new and loyal guests.

Showcase your brand with outstanding promotional opportunities at the hottest shows by becoming the sponsor of a high-profile pavilion party deck, for a season, series or a show at a time.


If It’s Summer, It’s Festival Season

Festival Play Image

Whether you arrive in the warm afternoon when fans are roaming the festival grounds taking in the sights, or, at sunset when the lights are bright and the music is rocking, your experience will be like none other. Unlike many live entertainment and sporting events, music festivals often span several days creating a deep, authentic experience. These extended events enable brands to form indelible relationships with consumers through continuous engagement from sunrise to sunset. Live Nation offers a range of genres and packages to accomplish your specific goals.

We are the global leaders in the creation of music festivals such as:

  • Music Midtown (Atlanta / Pop, Rock, Hip-Hop)
  • Sasquatch (The Gorge / Indie, Pop, Alternative)
  • Made in America (Philadelphia / Hip-Hop, EDM, Rock, Pop)
  • Hard Events (Los Angeles / EDM)

Find out how the festival experience can produce unmatched fan engagement.


Watershed and Faster Horses


After an amazing inaugural year, the 2013 sold-out Watershed Festival establishes itself as a true destination event. This year, Country megastars such as Luke Bryan, Toby Keith and Brad Paisley will rock the majestic Gorge Amphitheater.

Our newcomer in Country music festivals – Faster Horses in Brooklyn, MI – promises to be unforgettable. Luke Bryan, Dierks Bentley, Jason Aldean and many more will take the stage this July.

Don’t miss an innovative opportunity to align with the number one format among adults 18 – 54.